StussY toxic capsule collectiOn

This is an academic project where I experimented with the creation of a capsule collection in the entirety of its graphic process

The concept I came up with is “toxic capsule”:

Since the brand Stussy is tied to surfer-beach type of aesthetics, I decided to give it a toxic/radioactive twist, hence the name “toxic capsule”

This is how I reimagined the logo in order to convey the new toxic vibes

I made the main graphic subject by drawing the iconic Stussy joker who surfs in a radioactive sea