StussY toxic capsule collectiOn
This is an academic project where I experimented with the creation of a capsule collection in the entirety of its graphic process
The concept I came up with is “toxic capsule”:
Since the brand Stussy is tied to surfer-beach type of aesthetics, I decided to give it a toxic/radioactive twist, hence the name “toxic capsule”
This is how I reimagined the logo in order to convey the new toxic vibes
I made the main graphic subject by drawing the iconic Stussy joker who surfs in a radioactive sea